Category Archives: Graphic Design

Graphic Design Tips Leading To Becoming A Successful Graphic Designer

  • Colour palette

To get started, examine the colour palette to get an idea about how various colours can be balanced; otherwise you could end up with conflicting colours. You would also need to choose a theme and your colour selection should enhance the message visually, making the design attractive. For an inspirational or uplifting message, lighter shades can be used, whereas darker tones are suitable for industrial or technical projects.

  • Visual cue

Visual cues are very significant and the delicate graphic nuances make any project stand out among the rest. Using background images, the right font and topography, abstract design, additional graphics such as shadows or some other visual effects can make your work look like that of an expert. Experiment by adding various graphic techniques to the same image to understand the effect created by each. As you gain experience, you will learn the most appropriate use of each visual effect. However, don’t add too many elements into the same design as that can make your design look more amateurish than professional.

  • Layouts

The basic design layout is nearly the most important element of a design project and should receive suitable attention. You can modify it slightly later on, by changing the font or adding new elements. Selecting the perfect font for a specific design is a major element that contributes towards sending your message the way you perceive it.

  • Custom graphics

Opt for custom graphics which can be added to the design at strategic positions so that they are in the areas where the eye goes in the first glance. For the company’s name to be prominent, place it near the top accompanied by designing that draws the viewer towards the name impulsively. You could accomplish this through the use of a pattern gradient or overlay for the text.

  • Look good or bad

Once all your design work is completed, review your final project critically as a graphic designer. You are the best judge to evaluate whether or not it communicates the intended message. If not, you can work on other options to enhance the design.

A graphic design expert usually has an explanation for the use of any specific graphics, colours or fonts, as it is their expertise that transforms these commonplace objects or concepts into some very unique visual elements.

The complete design must be created based on the type of audiences you expect to have. If your designs are for younger viewers, a well-known theme would be suitable, while an older audience would like an antique and stylish theme.

A successful graphic designer or professional graphic design company will take a brand that simply exists, as a construct, and transforms it into a unique brand with its exclusive beautifully designed identity. The process reaches the right answers and identifies the process that can implement the solution, making sure that the execution is perfect.

Graphic Design Tips For Beginners

Every beginning is hard – even for graphic design. After all, it’s not enough that you are creative. You must also have excellent marketing skills and a great eye for detail.

Just so you can wade through the first steps with more confidence, you can use the following tips below:

Know your message.

Some experts would say that you should get an inspiration first. However, it’s easier for you to get your subject if you know the type of message you are trying to send across. For example, if you want to tell the world about world peace, you can conveniently pick up images of soldiers and perhaps war victims that you took yourself or you got from free-share galleries. You can then combine the images with a powerful text, tweak them according to your liking and creative expression, and you’re already done.

Don’t overcrowd a page.

Again, this boils down to have a very specific purpose in your mind. After all, when you know what you want to tell, you can also determine the best possible images, sketches, or texts that would do just that. You won’t be tempted to overwhelm your work with a lot of them. This may only send the wrong message to your audience, not to mention that it reduces the value of what you did.

Make your text stand out.

One of the common mistakes graphic design beginners make is to focus too much on the picture that they are no longer paying attention to the text. It’s very important that your texts would also be visible and readable by your audience. This means that the background should never be of the same shade of your text. Of course, it’s important that you check how the texts would look like before you eventually consider printing or publishing your design.

Correct spelling and grammar.

Do you know that it’s a big turn-off for readers to spot wrong grammar and spelling in ads? You really don’t want to be a laughing stock by many. Take time to read and re-read what you have just written in your design. If you’re wordy, you can reduce the number of words to make the text more compact or precise. In graphic design, less will always be more.

See how others are doing it.

There are plenty of graphic designers all over the world. Some of them are new like you while others have already garnered a considerable number of years for experience. You can learn from both of them.

These new graphic designers usually have fresher and bolder ideas, so you can always add something innovative into your design. Old ones can give you great tips on how to make it last longer in graphic design. Some of their techniques are classic or timeless. This means that you can modify them, but the principles should still remain as they are always effective.

It’s going to be a difficult journey in graphic design, but it’s actually the challenges that make it more exciting. Just learn to follow the tips above, and you’ll do just fine.

4 Graphic Design Tips For Giving Your Logo A New Edge

In many respects, your company logo forms the face of your product or service; it is the image that existing and potential customers associate with you. If you have been looking at your company’s logo and have started to think that it isn’t exactly what you wanted, it could be time for a redesign. To save you the hassles of starting from scratch, use these graphic design tops to give your old one a brand new edge:

    • Strip it down – Why not take advantage of the fact that minimalism is the current ‘IT’ trend in graphic design and strip your logo down to the bare basics? It not only looks good – it really works, too! If you are still unsure about whether this is the move for you, just keep in mind that simple design are a lot easier to recognize than busier ones. If your current logo has a heap of elements crammed in, try toning it down a little.
    • Change the font – They say that a change is as good as a holiday, and the same is true for graphic design. If you like your logo but cannot tell what needs to change, swapping the font is a really subtle way of doing this. Plenty of logos have been created using a serif font because it appeals to older audiences and suggests that you want to be taken seriously. If your current audience is a bit younger, however, you could swap over to a sans-serif font.
    • Simplify the design – Before you start yelling at us about how this point is very similar to the first one, let us just say that this is the time to consider a completely new graphic design. If your existing logo is extremely busy and generic, you should try breaking the design down and working with it until you come out with something that is a little more unique. A modern logo also shows that you’re moving with the times.
  • Change the colours – People tend to associate colours with certain emotions, feelings and even objects. For example, blue is often seen as being welcoming, red as feisty or energetic, and green as natural. Changing the colours used in your logo could prove to be a subtle or a drastic change, but it could be exactly what your logo needed to generate success. You just need to stand out from the crowd a little more.

At the end of the day, it is important to remember that redesigning your company’s logo is actually a very timely thing. As long as you are sure that you are making the right decision, you should look at how the above graphic design tips can give your logo that edge it has been lacking all these years, hopefully pulling in more customers with its unique look.

A Few Smart Graphic Design Tips

Images speak louder than words ever can! So, whether you are creating graphics for social media, web or print media, you need to smartly arrange all the elements in order to create a visually appealing design. Eye catching designs will help you drive more and more customers to your website and help your business grow.

Here are a few graphics design tips to follow

Limit Fonts Usage

The idea here is select your fonts smartly and do not change them frequently. Select 2 -3 fonts if necessary to create an appealing visual effect. But make sure that you don’t change fonts very frequently on a single page. It is difficult to scan multiple fonts and keep reading. It’s just annoying!

Space out the elements

Give your graphics some space to breathe! Do not clutter all the graphics in one place. Or do not include too many graphical elements just stuck to each other! Make sure that you space out the graphics and text on your website and create a great visual effect for your site.


Colors play a very important role in graphic designs. Each color we see creates a different psychological impact on our minds. Colors have the power to change your mood and buying decisions of your customers too. So select the colors for your graphics prudently. For example blue color depicts authority and purple color royalty. Similarly, each color has something to say.

Clean and Crisp Design!

A crisp design is one that conveys clearly the message behind it. The design in itself as mentioned earlier should not be cluttered and all the elements should be appropriately spaced. Also use good contrast so that the text and images are easily visible and do not merge.

Keep it simple

The basic idea of graphic design is to keep it simple. Make sure that your message is conveyed in the simplest possible way. Remember that sometimes simple is glamorous! Ensure that the image and the text is sharp and crisp so that users can read without extra effort.


The fundamental behind a good graphic design is the research that goes behind it. Do not blindly start without understanding the purpose of the design. Gather all the necessary information and all the necessary materials and then begin your design.


Maintain a contrast between overlapping elements or the message will be lost! Contrast if used artistically, makes your graphics look awesome! Ensure that you maintain appropriate contrast between the various elements of your design.

Well, graphics design is not just about putting images together, it is about creating magic with images. The moment your customer sets eyes upon the image, they should be urged to buy! This is possible if only if the graphics are designed with all the basic principles in mind.

You can completely change the perspective of your customers about your business with the right kind of graphics designed carefully and used at the right places on your website. It could take your business to the next level.