One of the greatest things about the Internet is all of these tips, tricks, and techniques that we’re sharing are so low-cost or even no cost that when you fail you lose very little – or even no money whatsoever. That’s the best way to fail! The PERFECT product that can make you financially independent for life must be something unique that people can’t get anywhere else. It must be compelling enough to make people want to send you their money through the mail. It must be compelling enough to get people captivated with the product and make them feel that they can buy it sight unseen. You have to be careful when saying it is free. You don’t want to charge too high of a processing fee, but you can charge a processing fee to cover your fees of the cost of getting it on the Internet and getting it set up.
Another powerful factor when it comes to placing these banner ads on your site, is that although you may worry about them being cluttered up, it makes your site look commercially viable. You will have advertisers all over your site! This could, literally, attract other paying advertisers because advertisers want to be where advertisers are! This is more akin to what they call “viral marketing” where your visitors are telling a friend, “Hey, here’s a neat site I found, you ought to go visit it,” and they’re being rewarded for it. Not only that, but it also encourages the friend. There will be a place to click to add it to their favemail which takes them over to set up and download your banner so they can send it on.
There are also a lot of marketing companies who have put together compilations of sales letters because people are always looking at how somebody else sold a particular product, what type of guarantee, or what type of pricing they used. Having a compilation of sales letters from other companies, especially if they’re successful sales letters, really helps. Those types of products sell very well.
First of all, you need to decide on one or two topics (subject areas) that really interest you. It should be something that you enjoy reading about. Let’s look at small business home office operations as an example. If small business home office operations are really interesting and fascinating for you, then go out and make a list of the best selling books in that subject area right now that are in the book stores or just coming out. Get copies of those books! While you’re at it, make arrangements to become a book seller. If you don’t know how to do that, you can contact the American Book Sellers Association. They have some nice handbooks and literature that tells you exactly how to do this.
We’ve discussed in many different manuals and cassettes what an outstanding and powerful reference tool the big Standard Rate and Data Service (SRDS) directories are, and now we can now bring those directories to get tremendous publicity for our articles and our news releases. The best way to price your service would probably be by the page. You could charge a certain amount per page for proofreading and checking a web site. While you are at it, you might also check to see that all their links are working. Anything that you can add in value to the site that says, “I caught a mistake,” “I caught something you overlooked,” “Here’s a bad link,” “Here’s a misspelled word,” “Here’s a grammatical error,” etc.
If you’d like to have an overview on your web page describing the book, it’s very, very easy to find the information… just look at the book’s jacket! If the book is hardcover and comes with the paper cover – known as a “dust cover” – the inside flaps will have information on what the book is about, quotes from reviewers, and author information. Very few people lie on their deathbed wishing that they had worked harder, or made more money for their boss, or spent more time at the office. Most people would have rather enjoyed their lives. They would have liked to gone on longer vacations, had more time with their family, lived in a nicer home, driven nicer cars, had the trappings that come with success.
The first thing those people are going to see when they load up your website is your headline. If the website’s headline doesn’t grab their attention – if it doesn’t excite them or make them curious and pull them into that webpage’s copy – then you might as well kiss most of those visitors goodbye without a sale! This way you actually become a broker for them. You don’t have to put any cash up front. You tell them that you can sell it for them. Maybe you work with one exclusive vendor or person that has these products that you can sell and you help them sell all of their products on the Internet.
Anyway, her comment got him thinking about it, and he expanded on that idea, of course. He saw this spark and he said “Man, I could not only serve her needs, but if she’s got this need, other people have this need.” And that’s the “how” in this whole story. He realized that if she needed this, other people needed it, too.
I want to give you a very brief, very vibrant example of someone using this. There was a gentleman that had a web site. He is a great marketer and he always tells a passionate story. Instead of just telling people that he was going to give them a discount, he would tell them why he was going to give them a discount.